вЂњ will need to develop new skills and methods to construct a trustworthy picture of reality as they will inevitably be confronted with deceptive information.вЂќДЇor its part, over-60-employee Synthesia says it has posted ethics rules online and vets its customers and their scripts. вЂњ becoming cheaper and more accessible every day вЂ¦ Audiographic evidence must be viewed with greater skepticism and must meet higher standards,вЂќ researchers in a new study on deepfakes commissioned by the European ParliamentвЂ™s Technology Assessment Committee wrote. And just last month, Japanese police arrested a man for using deepfake technology to effectively unblur censored pornographic videos. Recently, a group of fraudsters made off with $35 million after using forged email messages and deepfake audio to convince an employee of a United Arab Emirates company that a director requested the money. The fear is that these fakes might be used to do things like sway opinion during an election or implicate a person in a crime. Some experts have expressed concern that tools like SynthesiaвЂ™s could be used to create deepfakes, or AI-generated videos that take a person in an existing video and replace them with someone elseвЂ™s likeness. вЂњThe new investment will partly go to expand our core AI platform, which will allow more use cases.вЂќ Deepfake concerns вЂњOur core use case today learning and development and internal communications videos, where the front-facing AI avatars work really well,вЂќ Riparbelli said. Wired reports that more than 35 partners at EY, formerly Ernst & Young, have used Personalize to create what they call вЂњartificial reality identity,вЂќ or ARIs - client presentations and emails with synthetic video clips starring virtual body doubles of themselves. Aptly called Personalize, it can translate videos featuring actors or staff members into over 40 languages. Synthesia recently made generally available a product that personalizes videos to specific customer segments. And it partnered with Reuters to develop a prototypeВ for automated video sport reports. The company also worked with director Ridley ScottвЂ™s production studio to create a film for the nonprofit Malaria Must Die, which translated David BeckhamвЂ™s voice into over nine languages.

Synthesia says that client CraftWW used its platform to ideate an advertising campaign for JustEat in the Australian market featuring an AI-manipulated Snoop Dogg. After typing or pasting in a video script, Synthesia generates a video вЂњin minutesвЂќ with custom backgrounds and an avatar that mimics a personвЂ™s facial movements and how they pronounce different phonemes, the units of speech distinguishing one word from another. Synthesia customers choose from a gallery of in-house, AI-generated presenters or create their own by recording about 5 to 40 minutesвЂ™ worth of voice clips. Founded in 2017 by Riparbelli, Steffen Tjerrild, and computer vision researchers Matthias Niessner and Lourdes Agapito, Synthesia claims to have generated more than six million videos for over 4,000 clients - including SAP and Accenture - in the last year alone. Like rivals Soul Machines, Brud, Wave, Samsung-backed STAR Labs, and others, Synthesia employs a combination of AI techniques to create visual chatbots, product demonstrations, and sales videos for clients without actors, film crews, studios, or cameras. It is now used by thousands of companies, including several Fortune 500 companies.вЂќ Generating synthetic videos вЂњSynthesiaвЂ™s first commercial product, Synthesia Studio, launched in public beta in the summer of 2020. вЂњSynthesia is focused on reducing the friction of video creation and making it possible for anyone to create professional-looking videos in minutes, directly from their browser,вЂќ Riparbelli told VentureBeat via email. Synthesia says its technology can reduce the expense to as low as $30.

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